The social side of giving

This year we saw Children in Need raise a record on-the-night total of £26,332,334 despite the gloomy economic backdrop! How is this possible?!

One possible explanation is social media. The ability to share information with a large number of people in a very short space of time has played a huge part in helping social and also business ideas get the funding they need. 

As technology is set to change the world of retail, it seems it is also changing the world of giving and potentially equity capital!